Variety exclusive on AVICII
Piece of Magic’s documentary about the superstar Swedish DJ and producer Avicii was featured in Variety on September 11th, 2017. In an extensive article covering the DJ’s struggles with Health, Fame and Early Retirement, executive music editor Shirley Halperin calls it “a compelling and cautionary tale that touches on an industry’s greed to cash in on the dance music craze and the pressure an artist feels when his managers and agents all-too-willingly risk health and friendship in order to keep the train rolling at maximum speed”.
“Everyone knows Avicii, but no one really knows who Tim was,” director Levan Tsikurishvili tells Variety. It took the fellow Swede four years to collect 300 terabytes’ worth of footage, but says, in the end, he “found that there was a story to tell.” Avicii’s “Wake Me Up” and “Levels” are two of the biggest songs of the last five years, the former logging more than 1.3 billion views on YouTube to date, and the creation of those massive hits, along with Coldplay’s “A Sky Full of Stars”. “Young people can learn from this movie,” says Tsikurishvili. “That life can look exciting and glamorous on Instagram and social media, but you don’t really have any idea what’s going on behind that.”
Fans will be able to see the movie theatrically for one night only (in 40 countries and 600 theaters, though dates vary), and, in the U.S. it is being released through new “fan on demand” service TUGG. “Avicii True Stories” was produced by Piece of Magic Entertainment, whose CEO Caspar Nadaud announced a bonus concert film of Avicii’s very last performance in Ibiza in Aug. 2016 which will be shown in theaters. “This cinema event is a must see for all electronic music fans across the world,” he said.
Watch a trailer for “Avicii: True Stories” here.