André Rieu makes event cinema history with Amore - My Tribute to Love
Caspar Nadaud, CEO of Piece of Magic Entertainment commented, “We are extremely proud that in Piece of Magic’s second year we broke the record for the biggest music concert in cinemas of all time. We are looking forward to continuing building the audiences for André and to diversify the genre with new strands of content”.
Grainne Peat, Managing Director of Event Cinema Association commented, “André Rieu continues to resonate and demonstrate true affinity amongst a loyal and growing audience for event cinema content. Each year, his performances exceed the last in terms of box office takings. As an association, we are seeking how we can better harness the excitement of this category to appeal to and attract a wider audience profile”.
André Rieu’s 2018 Maastricht Concert Amore - My Tribute to Love has become the biggest music concert cinema event of all time, also entering the top 10 of biggest event cinema titles of all time in the United Kingdom and Ireland. This music event took more than £1,7 million in cinemas in the UK & Ireland alone, becoming the biggest music concert event in cinema of all time (source: comScore). This is the second year that André Rieu’s Maastricht Concert was both produced and distributed by Piece of Magic Entertainment.
André Rieu's 2018 Maastricht Concert Amore – My Tribute to Love reached No.5 in the box office charts, just behind summer blockbusters including Mission Impossible: Fallout, Mamma Mia 2 - Here We Go Again, and Incredibles 2.