André In Cinemas
Known to millions as ‘The King of Waltz’, André Rieu is the world’s leading pop classical artist and consistently appears on the worldwide list of highest-grossing touring artists. Piece of Magic holds the exclusive global theatrical rights to André Rieu’s music concerts and releases these concerts in cinemas in over 60+ territories. POM acts also as a co-producer working alongside André Rieu Productions. André Rieu continually breaks the box office for music concerts in cinemas and is considered the godfather of Event Cinema. To date André Rieu’s concerts in cinemas have grossed over $70M in box office. On a yearly basis two concerts are produced exclusively for cinemas – a summer concert (from Rieu’s hometown Maastricht) and a winter concert (a Christmas or a New Year’s concert).